Cassie Robinson

Senior Event Producer
Kennedy Creative

A born and raised Californian and San Diego State Alum, Cassie decided to make the drive to ATX in 2016. Graduating under Hospitality and Tourism Management, Cassie has always had a passion for events and creating unforgettable client experiences. After moving to Texas, SITE became an opportunity for her to stay involved in the industry, network and learn!

Ashley Salgado

Sales Manager, Southwest Region
International Group Sales, IGS

Ashley is a Sales Manager for the Southwest Region at International Group Sales, Inc. (IGS). IGS is proud to represent a portfolio of luxury resorts and hotels in Mexico and the Caribbean, as well as a collection of boutique properties with an adventure element in Alaska, Montana, Texas, and Costa Rica. Ashley is passionate about building industry relationships, from planners and clients to suppliers and hotel management. In her first year as a SITE member, she has enjoyed networking and expanding her industry knowledge through the engaging speaker presentations and panel discussions offered. Ashley enjoys the challenge that each program brings and is always eager to help clients identify the ideal property for their group.

Kerri Matthews

Director of National Accounts
Grand Wailea, A Waldorf Astoria Resort 

Kerri Matthews has enjoyed 25 years in the hospitality industry. For three years, she has been Director of National Accounts for Grand Wailea, A Waldorf Astoria Resort in Maui serving southwest and international accounts while based in the DFW area. Prior, she was a leader in sales at La Cantera Resort in San Antonio, Gaylord Texan and the Hilton Anatole.

When asked why she loves this industry, she says, “I have a passion to help others be successful. When I can help planners achieve their goals, we ALL win.” This is also why she is overjoyed about participating in SITE Texas. It gives her the opportunity to be of service to both planners and suppliers, learn new and better techniques, and help create a better hospitality industry overall.

Kerri is married and has three children, ranging in age from 10 to 24, who all reside in the Dallas area. She is grateful for her family’s support that most recently enabled her to win Hilton’s Circle of Excellence Award for 2017.



Join Now